Marketing - Public Relations

Course Description

According to the Public Relations Society of America, or PRSA, Public Relations is defined as a strategic communications process that builds mutually beneficial relationships between organizations and their publics. The goal of Public Relations is to receive free editorial coverage. This can happen in two ways: press releases and company mentions. We're going to talk through those scenarios throughout this course. (24 mins)

Course Category

Marketing Skills

Price

49

©2019 by Learn & More.